A new era of financial empowerment
The financial landscape is transforming, and women are at the forefront of this change.
By 2030, women are projected to oversee an incredible $34 trillion in the United States—representing 38% of all investable assets. This remarkable figure has nearly doubled from last year and represents a dramatic leap from the $7.3 trillion women controlled just a decade ago (Robb Report Dec 2024).
This trend stems from several converging factors: widowhood, where husbands leave inheritances to their wives, divorce settlements, women living longer, increasing female participation in the workforce and intergenerational wealth transfers from couples to their children. Women stand to gain disproportionately from this wealth shift and must prepare themselves to manage these substantial financial windfalls effectively.
Taking the lead
Today's reality tells a powerful story: nearly 50% of women now take the lead role in the financial decisions for their family (Footnote: Forbes May 2025). Whether by choice or necessity, women are stepping into roles as primary financial decision-makers (driven by factors mentioned above).
This shift represents genuine progress. Women today have greater access to credit, investment opportunities, higher education, and career advancement than ever before. Perhaps most importantly, attitudes have evolved—the days of women taking a backseat in financial planning are becoming a thing of the past.
How far we've come
It's striking to consider how much has changed in just a few generations. In 1970 only 43% of women worked outside the home (footnote: US Bureau of Labor Statistics). Today, more than half of all women participate in the workforce and gender-based credit discrimination is illegal. It is remarkable to even think that until 1974, a married woman needed her husband’s permission to open a bank account, sign up for a mortgage or apply for a credit card.1
The transformation over these past 50+ years – through advocacy, legislative changes, and shifting social norms – has been nothing short of remarkable.
Your financial journey matters
Whether you are the primary financial decision-maker in your household or you share this responsibility with a partner, thoughtful preparation and open collaboration are essential for building a successful long-term strategy.
Financial empowerment begins with the right tools and support. A woman’s approach to investing may exhibit different priorities from her male partner. A recent Forbes article (May 2025) cited that 53% of female-controlled assets are unmanaged, compared with 45% for men.
Areas of conversation that we can explore include:
- Long-term goal setting and legacy
- Financial confidence and literacy
- Investment discipline and risk appetite
- Philanthropy
- Psychology behind managing your own money - behavior in periods of volatility and when patience can be a virtue. Willingness to switch providers, offers of customized solutions.
Our goal is to help you gain confidence in making financial decisions that create a lasting legacy for future generations. Together, we can navigate the opportunities ahead and build the financial future you envision.
Footnotes
1) Bankrate May 2024
